Tuesday, 3 January 2017

OUGD601 - Research



OUGD601 - Research

The research and investigation undertaken for my dissertation exposed an issue which I chose to explore. It was found that people without the knowledge or understanding of design theory and history are vulnerable to picking up styles and dismiss/ be unaware of the context behind it. This encourages imitation and weakens the understanding of design communication. It has been argued by academics and design critics that there is currently a period of stagnation within design because of the abundance of images and information at our disposal due to the internet.


Primary research undertaken by receiving design critics and practitioner’s opinion demonstrated that learning design rules and principles were still required in design education. It was stated that these rules should ‘always be questioned’ and supported the notion that learning the principles allows you to know ‘whether, when and why to break the rules.’ As the significance of learning this is evidenced, we can establish that this is important for amateurs to also learn this - creating a platform is necessary in order for them to access this information to deepen their understanding.

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