OUGD601 - Practical Brief
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BA (Hons.) Graphic Design
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LEVEL
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6
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STUDIO BRIEF
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Context of Practice 3
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Module Brief
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OUGD601
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Semester
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Outcomes Assessed
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Module Tutors
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Brief
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Many people have the accessibility to web based
tools which allows anyone to be a designer. However, they do not have the
knowledge of design history or principles as designers with formal art and
design training would do. How can you give this scope of people the context
into theory and history?
How can you make design history and the principles
behind design movements accessible for amateurs?
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Background/Considerations
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From the research question undertaken, it was
understood that people without the knowledge or understanding of design
theory and history can pick up styles and dismiss/ be unaware of the context
behind it. This encourages imitation and weakens the understanding of design
communication. It has been argued by academics and design critics that there
is currently a period of stagnation within design because of the abundance of
images and information at our disposal due to the internet. People lack the
awareness that the whole framework of design movements are created from
concepts and principles - and the styles produced appropriately communicate
these ideas.
Design history teaches you the fundamental
principles of design that are considered timeless. Studying history is one
way you can add context that will impact your understanding of design. How
will you raise awareness of this and encourage this?
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Mandatory Requirements
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Deliverables
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As defined by your interpretation of the
selected brief.
You will need to meet any mandatory
requirements specified on individual briefs.
In addition to the submission requirements for
the briefs you will need to evidence the research, development and production
of your resolutions.
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Resolutions & Products appropriate to your
selected brief(s).
A minimum of 5 x A3 design boards/design
sheets (submitted as PDFs) articulating the selected research development,
resolution and contextualisation of your work.
Posts to your blog demonstrating your ability
to effectively record and evaluate the progress of your work.
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Module Deadline
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12/1/17
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