Wednesday, 30 December 2015

OUGD501 - Research into Graphic Design & Music



OUGD501 - Research into Graphic Design & Music


how have the subcultures of 1960s and 70s influenced graphic design

history -
war 
baby boom 
youth culture
black and feminist movement



Dick Hebdige
Terry Rawlings


Designers  - 

Wes Wilson
Victor Moscoso





https://99designs.com/designer-blog/2014/04/25/ripped-punk-influences-graphic-design/


Punk expounds an aesthetic and a mood that is aggressive and contemporary, urban and raw, ephemeral and instantaneous, regressive and regurgitated. It’s about a group of people calling for change through joyful havoc.

The graphic designs to come out of this defining era serve to represent the experimentation and radical mind-altering shifts of the 60s, that continue to inspire and influence popular culture worldwide.

Tuesday, 29 December 2015

OUGD501 - Essay Plan



OUGD501 - Essay Plan



  • Introduction 
- Beginnings, Punk movement, History, attitudes

  • First Half 
- Subcultural theory, Motives, Value
- Influences in Music and Fashion
- DIY aesthetic 

  • Second Half 
- 3 examples of graphic design - 70s punk album covers
- Relationship to Dadaism
- Punk as Protest
- Typography 

  • Third Half
- Diversification of Punk, mainstream
- Digital Age 
- New Wave movement
- 2 examples of contemporary design - branding

  • Conclusion 
- Influences on other aspects but not graphic design 
- Okay to get angry, form a resistance, DIY 
- Went on to influence famous graphic designers

Wednesday, 16 December 2015

OUGD501 - Book Research - Subcultures



OUGD501 - Book Research


P, Jobling & D, Crowley, 1996. Graphic Design, Reproduction & Representation Since 1800. Manchester: Manchester University Press.


From Pop to protest: graphic design and youth culture Britain in the 1960s


  • post war influence challenging conventions
  • 15-19 population grew
  • due to this they formed their own social identity 
  • 'graphic design was of particular significance within this context, since it was both extremely versatile means of self expression' 
  • posters, record sleeves, packaging, ephemera
  • graphic designed changed with hippie movement
  • CND campaign 
  • hippies advocacy
  • OZ magazine and International Times, two most important underground magazines
  • gave designers the opportunity to shift boundaries of accepted social conventions 
  • '1960s which codified 'the meaning of youthfulness' more successfully than anything else' 
  • anthony little and john mcConnels art nouveau style motifs for Biba
  • pop music industry which was the most influential in generating and symbolising fantasies of the youth culture
  • (uses beatles as an example)




http://www.emigre.com/Editorial.php?sect=1&id=24


At another point on the cultural spectrum, in the space of subcultures, we witness another series of appropriations. Stealing the signs of commerce - appropriation is, after all, a term reserved for art - is the ultimate copyright infringement. The equity of the sign, its semiotic investment, is emptied and dominant meanings subverted. The high-jacked symbol or pictograph is pressed into service, delivering a new message and engaging in what Umberto Eco calls "semiotic guerrilla warfare."

as Dick Hebdige notes: "Youth cultural styles may begin by issuing symbolic challenges, but they must inevitably end by establishing new sets of conventions; by creating new commodities, new industries or rejuvenating old ones..."


  • must ultimately end
  • becomes representation
  • challenge
  • visual language 
  • sex pistols album cover design 
  • pop art
  • psychedelic movement 


S, Heller. 2010. Pop, How Graphic Design Shapes Popular Culture. New York: Allworth Press. 


  • designers had to think smaller as LPs were faded out
  • mp3's final stage in music design - as technology advances, less room for creativity 


Barthes, R. 1977. Image, Music, Text. London: Harper Collins.

  • We determine what is important culturally, new ways of thinking


https://books.google.co.uk/books?id=lfXljzVwkJcC&printsec=frontcover&dq=graphic+design+psychedelic&hl=en&sa=X&redir_esc=y#v=onepage&q=graphic%20design&f=false

https://books.google.co.uk/books?id=PxlQBwAAQBAJ&pg=PA37&dq=critical+writing+on+60s+subculture&hl=en&sa=X&ved=0ahUKEwjg3ZfyuZ_KAhXDVhoKHR9GATQQ6AEIOjAF#v=onepage&q=psychedelic%20&f=false

https://books.google.co.uk/books?id=etYOaWh1t4cC&printsec=frontcover&dq=critical+writing+on+60s+subculture&hl=en&sa=X&ved=0ahUKEwjg3ZfyuZ_KAhXDVhoKHR9GATQQ6AEIJTAB#v=onepage&q&f=false


http://www.cambridgescholars.com/download/sample/61787


OUGD501 Research - Subculture - The Meaning of Style by Dick Hebdige



OUGD501 Research - Subculture - The Meaning of Style by Dick Hebdige

Punk Ideology 


'punk aesthetic can be read in part as a white 'translation' of black 'ethnicity' 
Punk groups for instance, figured prominently in the rock against racism
The clash and The slits in particular wove reggae slogans and themes into their material
certain features were lifted directly from the West Indian rude and Rasta styles
punk music, like every other aspect of punk, tended to develop in direct antithesis to its apparent sources
punk launched frontal assaults on the established meaning systems
rigid demarcation of the line between punk rock and reggae is symptomatic not only of an 'identity crisis' 
indirectly influenced by the subcultural styles of the black immigrant community...in order to find a music which reflected more adequately their sense of frustration and oppression
objects borrowed from the most sordid of contexts found a place in the punks' ensembles...which offered self-conscious commentaries on the notions of modernity and taste p.107
reflected the tendency towards wilful desecration and the voluntary assumption of outcast status which characterised the whole punk movement 



(info on aesthetic of publication p.111-p112)

Sniffiin Glue (highest circulation) the definitive statement of punk's do-it-yourself philosophy e.g 'Here's one chord, here's two more, now form your own band'. 





Subcultural Theory 

(clothes)

barthes - 'the signification of the image is certainly intentional...the advertising image is clear, or at least emphatic' 
expressive of 'normality' as opposed to 'deviance'
(intentional communication and visible constriction) distinguishes the visual ensembles of spectacular subcultures. They display their own codes(punks ripped t-shirts) 
they have been thought about rather than thrown together 
goes against the mainstream - according to barthes, is a tendency to masquerade as nature, to substitute 'normalised' for historical forms, to translate the reality of the world into an image of the world which in turn presents itself as if composed according to 'the evident laws of the natural order' (Barthes, 1972)
ensembles are 'obviously fabricated'




could provide an attractive alternative the drudgery of manual labour, office work or a youth on the dole
made to reflect, express and resonate...aspects of group life
punk culture signified chaos, hebdige argues that it was 'extremely orderly,' explaining this paradox with the concept of homology.
punk subculture grew up partly as an antithetical response to the re-emergence of racism in the mid-70s
the key to punk style remains elusive 
punk 'escape the principle of identity' 
refusal to cohere around a readily identifiable set of central values. `it cohered, instead, elliptically through a chain of conspicuous absences. 

deliberately used to signify working-classness 

Thursday, 10 December 2015

OUGD501 - Lecture - The Meaning of Style



OUGD501 -  Lecture - The Meaning of Style 



  • Form of resistance/rebellion 
  • Challenges mainstream
  • symbolic challenge
  • start as challenges - get sucked into mainstream 'the system' find ways to put back into conventions - tragedy of subculture
  • incorporation
  • ideological form
  • commodity form
  • turned against - was edgy/challenging now liquidised and made into a joke, weird, gentle thing
  • after war - no uniforms/conscriptions 
  • music coming from America 
  • 'new teenagers' 
  • teddyboys - pionerring, made it okay for men to take pride in their hair etc, from Bill Hayley. Subverting it, fuck up the class system
  • no money/education - can work your music/appearance   


- Rockers- at same time as teddy boys. Based on bikes and fighting. Generation gap

- Media was fundamental to subculture - picking up new 'sensation' fear aspect is useful to administration 

Mods vs Rockers
Rockers
SkinHeads
Punks
Teddy boys

Essence is they are elitist - exploiting this expression 
All they've got is the clothes on their backs- can stand out by their appearance 



  • Stylists/Modernists - interested in jazz, taken from Italian films and the idea of 'cool'
  • Finding your tribe from style - 1966 drug culture
  • Ready, Steady, Go (Tv programme?) 
  • accurate representations of your culture is rejected as it is diluted  


- Psychedelic side of the MODs, became hippies - other side becomes skin heads

- New Wave style

- Fred Perry 


  • Multi cultural England - huge impact 
  • Rude boy culture - completely anti mainstream - narrow black trousers with white socks

- Mix english elements and west indians  - skinheads



  • younger brothers of MODs
  • Millitent, working class
  • Hardly anyone knew about them 
  • Very cool
  • Brought black and white together 
  • Against the height of fashion - 'swinging London' 
  • saying we are proud to be working class
  • skinhead girl attacks, work in gangs

Media caught on - over by 1970s. Skin Head revival who were racist - nothing to do with the style - just a uniform to look intimidating. Very small group - media blurred out of population 


- Soulboys - Northern soul boys


  • Heart of Wigan 
  • Enthusiastic about black music - very rare records, all about having the records the next guy didn't have. All about going out, dressing up and dancing 
  • Black kids vs white kids, divided fashion 
  • Southern soulboy vs Northern 
  • Chris Hill & Foggy in Essex

- 'Club Culture' came about in 70s - Soul was left to it

  • Punk came out in 70s repression
  • Want for anarchy 
  • Post modernist ideas, made from bits together of other sub cultures
  • No one defined look to punk, no one looked liked each other 
  • women punk band - The Slits 
  • Feminist ideas (hippie ideas) came out again from punk 
  • Reggae vs Punk - both saying something together 
  • Sex pistols swear on tv, media slam punk - afte it was pretty much finished, blown out of proportion, made into a pantomime 
  • Punk and Reggae together  - Ghost Town 

- Two Tone, monochrome culture - lasted 1 1/2 year

- 1980s, sportswear came out of footballers, parties and drugs ended that


- Rave Culture

  • Same as hippies relies on sound, light and atmosphere
  • Ecstacy
  • Acid House
  • Became more about musical genres e.g Jungle

- BritPop  - last subculture or was it a culture?

  • Retro enthusiasms, swinging London/Manchester & MODs
  • Back to bands again 
  • Themes, attitudes in common - wanted to sell millions of records rather than be underground  (Posers)


- No subcultures now, nothing is under the radar - everything's available via the internet. Music doesn't drive anymore - politics does