OUGD401 Study Task 5 - Practised-based Research

OUGD401 Study Task 5 

Practise-based Research 

Technique

Advertising 

Consumerism 

Persuasion 

Reciprocation 

Illustrations

Photography 

Paintings

Fashion

Art

Posters

Stereotypes

Young

Slim

White

Alluring gaze

Print

Branding 

Pin up girls

Pink

Photoshop

Emotional Responses

Content

Sex

Selling

Advertising

Consumerism 
Products
Fashion
Food 
Shoes
Skincare
Beauty
Idealised Women
Propaganda
Modelling 
Music 
Music Videos 
Film
Pornography
Television
Magazines


Communication

Unrealistic expectations
Body image
Stereotype
Psychological disorders
Sexual violence
Strong figures
Action hero
Sex object
Feminism 
Class



Research 

Undertake advertising research and specific portrayals of gender in the media - successful representations of gender and how to do this

Analysis

Analyse research, why do they convey these messages and how do they convey these messages and how do they construct our ideas of gender? How can I relate this research into a physical body of work? 

Exploration 

Develop designs. Look at modern designs but different techniques


Evaluation

Test designs and evaluate how effective these are and whether they deliver the correct interpretation

Testing 

Final responses and see how people react to these, testing on other people, interviews, opinions etc.