OUGD401 Study Task 4 - Structuring your essay
Planning:
- Consider the question
- Ask sub questions
- Mind map
- Hypothesis
- Read with Purpose
- Use context pages and indices
- Direct your research using your hypothesis
- Review & organise your research
- Decide what needs to be included, avoid tangential points
Essay Structure:
I have come up with a rough essay plan for my chosen theme, to ultimately create a response to my question -
'To what extent does advertising construct our ideas of gender?'
Hypothesis -
To what extent does advertising construct our ideas of gender? Due to the historical content of our society, men and women have been assigned their own separate, and very different social roles. Typically, men are the breadwinners while women are the housewives and were accepted as second class citizens. Although in recent history, gender roles have changed profoundly to be more equal, advertisement has and continues, to follow this outdated association of gender roles. This essay will investigate into these constructed ideas of gender, with a focus on how advertising has formed our judgements. I will look at what other writers judgements and use specific examples to prove these ideas.
Intro
- Address the question
- Summary of why it is important
- How I will answer this question
Main Body
- Overview of how women and men and represented in the media
- Specific examples
- Stereotypes
- How this constructs our ideas of gender
- Where these ideas have orientated from - Children
- specific examples
- Other forms of the media and how it constructs our ideas
- Media forms that oppose this idea - counter argument
- Specific examples
- Different Representations:
- -Transgender representations
- - 'Butch' and 'Camp' Men and women
- Specific examples
- Why this changes our ideas of gender
Conclusion
- Summary of arguments and evidence
- How other media forms construct but advertising heavily enforces
- How this has answered the original question
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